Isabelle Mercer

Today, e-commerce shoppers are smarter and care more about privacy. Shoppers expect seamless transactions and protection of their personal data. Privacy-enhancing technologies (PETs) are gaining attention. They give online retailers fresh ways to build customer trust and help them keep up with changing rules. Would you hand your credit card to a shopkeeper scribbling on Read More

Imagine this: you’ve built a thriving e-commerce business. Orders are pouring in, your marketing is on fire, and customer trust is growing steadily. Then, out of nowhere, a hefty GDPR fine lands in your inbox. Suddenly, you’re not just worrying about cart abandonment but legal battles too. Data protection isn’t just a buzzword; it’s a Read More

Imagine this: you run a booming e-commerce store in Canada. Orders are pouring in, and customers are happy. Then, a privacy complaint pops up in your inbox. Suddenly, the dream feels less like a celebration and more like a courtroom drama. This is where PIPEDA compliance becomes crucial. PIPEDA is not just another box to Read More

In today’s digital age, data is king. Data is key for e-commerce success. It helps personalise marketing and improve product recommendations. However, with great power comes great responsibility. Businesses are gathering more customer data. They must respect user privacy and follow data protection laws. This is where consent strategies come into play. Understanding the difference Read More

Have you ever felt like a brand truly “got you”? Like they knew exactly what you needed — sometimes even before you did? That’s the magic of using first-party data effectively to gain rich customer insights. First-party data is the new gold in a world of stricter privacy rules and fewer third-party cookies. It’s accurate, Read More

In today’s world, data is often called “the new oil.” So, knowing global privacy rules is essential. Data protection laws can be tricky to navigate. This affects everyone: consumers, business owners, and global ecommerce entrepreneurs. By the end of this article, you will know the key privacy frameworks that shape our digital world. Let’s dive Read More

Imagine receiving an email from a customer asking, “What data do you have on me?” If your immediate reaction is panic, you’re not alone. Data Subject Access Requests (DSARs) can seem daunting. But having a clear plan can help. Here’s the good news: when you understand the process, DSAR responses are easier. They can also Read More